NOT TODAY to giving up
NOT TODAY to becoming overwhelmed
NOT TODAY to pretending 'everything's fine'
It is about self-empowerment and wellbeing. NOT TODAY to whatever is holding you back. It is not a miracle phrase, it does not fix things overnight - but what it can do is keep that flicker of hope, defiance and self-empowerment inside you. That is what NOT TODAY CO. is about.
AWARENESS through SHARING
We want to share the NOT TODAY message of empowerment. Empowerment to keep going, empowerment to be functioning and empowerment to talk about how we are.
SOLIDARITY through WEARING
We want to show solidarity with those who need it, by wearing the message for others to see.
IMPACT through GIVING
We are aiming to give up to 15% of our profits to various causes, eventually we would like to see this at 25%.