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​Up to 15% of our profits go to charitable causes.

Our first partnership is with CALM (Campaign Against Living Miserably), a charity dedicated to preventing suicide in the UK.


The NOT TODAY message is deeply rooted in the concept of saying NOT TODAY to giving up, to becoming overwhelmed & to pretending ‘everything’s fine. Over 6,500 people die by suicide every year in the UK and we are naturally fully behind such a great cause working to make that statistic a thing of the past.  As a byproduct of our business, we think it’s important to share our success and create impact through giving.