Up to 15% of our profits go to charitable causes.
Our first partnership is with CALM (Campaign Against Living Miserably), a charity dedicated to preventing suicide in the UK.
The NOT TODAY message is deeply rooted in the concept of saying NOT TODAY to giving up, to becoming overwhelmed & to pretending ‘everything’s fine. Over 6,500 people die by suicide every year in the UK and we are naturally fully behind such a great cause working to make that statistic a thing of the past. As a byproduct of our business, we think it’s important to share our success and create impact through giving.